CITY HARVEST NYC
Doggy Bag
City Harvest is a charity collecting food waste and redistributing to New York´s hungry. To promote the action, we launched a branded doggy bag, that people can use as a double donation system to support the cause.

City Harvest est une organisation caritative new-yorkaise qui récolte les surplus de nourritures et les redistribue aux plus démunis. En créant des doggy bags estampillés City Harvest, nous offrons un moyen simple et durable de susciter les donations financières et alimentaires.


Role: Conception, Art Direction, Illustration & Production.
Credits:
Client: City Harvest NYC
Agency: Miami Ad School
CD: Stefan Haverkamp, McCann, New York
AD & Illustrations: Helene Zorzi
CW: Marie-Gabrielle Lefebvre

New Creatives, Mar. 2011

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