Staropramen Selection: Legend of the Alchemist - 45´ TV commercial. Aired in Eastern Europe.
STAROPRAMEN
Legends of Prague
The Czech beer Staropramen grew along with the city of Prague and inherited its spirit. By using Prague´s legends for our global communication, we succeeded to spread the "Spirit of Prague" across the world.

En détournant certaines légendes de Prague, nous renforçons aux yeux du public international le lien naturel entre le riche héritage de la ville de Prague et la qualité de la bière tchèque.


Role: Conception, Art Direction & Production.
Staropramen Premium: Legend of Libuše - 30´ TV commercial. Aired in Eastern Europe.
Prints & OOH:
Staropramen international OOH campaign 2011/2012
Staropramen international print & OOH campaign 2013

Staropramen Eden: Legend of Šárka - 45´ TV commercial. Aired in Eastern Europe.
Behind the scenes:
Adaptation without weapons for the Ukrainian market.
Adaptation without weapons for the Ukrainian market.
Products range & BTL:
Coasters
Calendar
The campaign online:
Development of the Staropramen International Facebook community, via seasonal competitions, posts & videos.
Credits:
Client: Staropramen International, Molson Coors Group
Agency: Passion Communications, Prague
CD: Emil Jimenez
AD: Hélène Zorzi
CW: H. Crispim, N. Brown

Production:  Red Production, Belgrade
Director: Jim Weedon
TVCs airing in Eastern Europe.
Photographer: Aleš Mertlík
Photo Prod: Šárka Tomanová

Finalist Euro Effie 2012 for campaign efficiency with Legend of Libuše
Finalist Euro Effie 2013 for campaign efficiency with Legend of the Alchemist
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