Staropramen Selection: Legend of the Alchemist - 45´ TV commercial
STAROPRAMEN
Legends of Prague
The Czech beer Staropramen grew along with the city of Prague and inherited its spirit. By using Prague´s legends for our global communication, we succeeded to spread the "Spirit of Prague" across the world.

En détournant certaines légendes de Prague, nous renforçons aux yeux du public international le lien naturel entre le riche héritage de la ville de Prague et la qualité de la bière tchèque.


Role: Conception, Art Direction & Production.
Staropramen Premium: Legend of Libuše - 30´ TV commercial
Staropramen international OOH campaign 2011/2012
Staropramen international print & OOH campaign 2013
BTL Coasters, Calendar, Chevalet

Staropramen products range Key Visuals
Staropramen Eden: Legend of Šárka - 45´ TV commercial
Staropramen facebook competitions, posts & videos
Credits:
Client: Staropramen International, Molson Coors Group
Agency: Passion Communications, Prague
CD: Emil Jimenez
AD: Hélène Zorzi
CW: H. Crispim, N. Brown

Production:  Red Production, Belgrade
Director: Jim Weedon
TVCs airing in East Europe.
Photographer: Aleš Mertlík
Photo Prod: Šárka Tomanová

Finalist Euro Effie 2012 for campaign efficiency with Legend of Libuše
Finalist Euro Effie 2013 for campaign efficiency with Legend of the Alchemist

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